Our Parent Company

Brierley + PartnersFounded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled track record of creating many of the most popular and measurably profitable loyalty programs in the world. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades.

Over the years, the company has created, managed, and supported some of the world’s most successful loyalty and CRM programs for more than 175 clients across a broad spectrum of industries. In recent years, Brierley has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications.

While advancing loyalty and CRM for more than two decades, Brierley+Partners has maintained a single mission: making its clients’ customer relationships dramatically more profitable.